Are we facing the beginning of a new era for the food & beverage sector? We will find out soon enough, but for now, it suffices to consider that food choices are certainly changing. Attention to health and ethics, respect for the environment, along with a tendency to reduce meat consumption, are rewriting the pages of global cuisine.

But it’s not just the ingredients—be they plant-based, superfoods, fake meat, or alternative proteins—that are experiencing the excitement of a new dimension: the “how” food and beverages are consumed is also an aspect with new contours.

We have no time to waste in this high-paced society. Thus, we give the green light to ready-to-eat, ready-to-cook, and ready-to-go products… in line with a generalized sense of speed and “readiness” that companies will certainly need to take into account.