FRUIT LOGISTICA is the world’s most important trade fair for the fresh produce industry and its direct access to the global market.
At FRUIT LOGISTICA you can find the complete range of products, services and technical solutions from every part of the value chain – whether in seed, fruit and vegetable development or packaging and automation. The fair covers the entire spectrum of the value chain – from the producer to the consumer.
The reduction of environmental impact in food processing will be a crucial goal for 2024,
especially in the fruit and vegetable sector, where the adoption of sustainable practices can truly make a difference.
Some keywords summarize the main actions to be taken: energy efficiency, resource management (with water, the precious blue gold, in the first place), and packaging sustainability, in terms of minimizing its presence, reducing waste, and extending the shelf life of the product.
Furthermore, it is true that optimizing supply and distribution chains can reduce emissions related to product
transportation and handling, but it is also true that the sustainability of raw materials, corporate social
responsibility, attention to local communities, and conscientious land use remain the true cornerstones.
This year as well, collaboration between industries, institutions, and consumers will set the pace in a
network where everyone can gain an advantage.
Sonia V. Maffizzoni