The future of packaging in the Asian market is intertwined with sustainability. Packaging waste, particularly in the food industry, has prompted a demand for less plastic, reduced packaging, increased efficiency, and enhanced safety. Asian companies are actively responding to this demand by investing in research and development. They are exploring packaging materials aligned with product contents, biodegradable films, and innovative approaches to reduce plastic usage without demonization. The Asian market is witnessing the emergence of packaging solutions derived from food waste, showcasing a commitment to sustainability. The focus on sustainable practices is driving innovation and reshaping the packaging landscape in Asia.

Sonia Maffizzoni Bennati