How are business? For the global trade of chains related to professional hospitality, outside the home and retail, certainly booming. The sector has demonstrated an unexpected resilience, reaching a new peak of 178 billion euros in 2022, a level well above pre-pandemic data (in euros, 38 percentage points higher than 2019). In this rosy picture, the impact of Italy on the sector is exceptional: the boot represents over 10% of the total value of world food equipment production. But the story also tells of a cautious and careful consumer, especially when spending outside the home. His preferences are dictated by those solutions characterized by a strong innovative capacity. Good wind for everyone, therefore, but whoever will be able to exploit even the favorable currents of new consumption styles will be able to go further and from there dictate the new rules of the game.