The fruit and vegetable industry is under growing pressure. Demand for fresh, safe and consistent products is rising, while climate uncertainty, resource constraints and cost volatility are reshaping supply chains. In this scenario, processing and handling technologies play a central role. Sustainability has become an operational requirement. Reducing waste, improving energy and water efficiency, and extending shelf life are now key factors for competitiveness, especially in international markets. At the same time, artificial intelligence is moving from theory to practice. From optical sorting and quality control to predictive maintenance and process optimization, AI supports more reliable operations and better use of raw materials. For the fresh produce sector, innovation is no longer about experimentation but about efficiency and control. The ability to combine technology, data and industrial know-how will define performance, resilience and long-term market positioning.

SONIA V. MAFFIZZONI