Innovation is served

The Italian meat industry has shown a remarkable ability to adapt, even in the most challenging times, confirming itself as a solid, well-structured sector, deeply rooted in the country’s productive fabric. However, to continue playing a leading role, tradition alone is no longer enough: a forward-looking vision is now essential. Process automation, artificial intelligence, digital traceability, advanced quality control, and sustainable resource management are redefining how meat is produced, distributed, and communicated. At the same time, alternative proteins are making real inroads into Italian diets: according to Nielsen data, more than one in three Italians regularly consumes them, without necessarily giving up meat altogether. It’s a clear sign of an ongoing cultural shift. This is not about choosing between past and future, but about integrating innovation into a supply chain that wants to remain competitive. Because in a market increasingly focused on sustainability, transparency, and quality, innovation is no longer an option: it is a necessary condition for growth and evolution.

SONIA V. MAFFIZZONI -Responsabile editoriale