The resilient bread, conquering the market

The climate changes, consumption habits change, people change. And bread – so ancient it seems immutable – changes with them. Quietly, yet with determination, it is redefining its role: from staple food to a symbol of adaptation. Resilient flours, born from grains that withstand drought and nourish the soil, tell the story of a land that refuses to give in. Likewise, protein-rich bread, whole grain, sugar-free or custom-formulated loaves respond to the growing demand for wellness, lightness, and identity. It is the power of resilience: not resisting change, but embracing it, shaping new forms. The ancient is reborn, takes on new faces, and becomes irresistible. Because if the future is uncertain, the ability to evolve becomes the strongest of all traditions. Long live bread!

SONIA V. MAFFIZZONI -Responsabile editoriale