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Alive, technological, surprising

There’s a new kind of buzz in the beverage world. A real, biological, and vibrant buzz. Living ingredients-be they yeasts, beneficial bacteria, or enzymes-are rewriting the vocabulary of taste. Kombucha is no longer an exception, and kefir is no longer reserved for a niche audience. Meanwhile, in the lab, artificial intelligence and predictive algorithms are fine-tuning recipes, modulating aromas, and testing unusual combinations. On one side, we have microscopic life; on the other, computational power. And yet, the real magic happens only when these two worlds-the natural and the digital-come together. Because at the heart of everything lies the drinker’s experience. Now more than ever, the perfect drink is born from a delicate balance between what ferments and what foresees. Who’s ready to try this winning combo?

SONIA V. MAFFIZZONI

Insights from some of the key players driving the future of beverage

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