The perfect bespoke doesn’t exist… it does, it does

Hyper-personalization. This is the expectation with which consumers approach the HoReCa world. In a time when individuality reigns supreme and needs are ultra-targeted, “made-to-measure” becomes a must for the sector.

Of course, it’s easier said than done. But we have plenty of technologies to help, such as artificial in-telligence that records customer preferences.

Or, management software for reservations capable of gathering information like dietary habits, allergies, purchasing behaviors, and consumption patterns. And let’s not forget personalized touches like adjusting room temperature, choosing specific back-ground music, or adding a particular fragrance to the environment.

No limits, in what is a journey into the customer’s world and their satisfaction, to be achieved step by step, with no small amount of effort.

An approach, a marketing strategy, but also a way to connect with others, valuing their individuality: this is what bespoke means in the HoReCa sector.

SONIA V. MAFFIZZONI – Editorial Manager